When I was 16 years old, I needed a job that I could do after high school and on the weekends, introducing me to the magical world of Party Princesses. In 2023, I fortunately got to upgrade from being a princess to becoming the Marketing Manager at Once Upon a Party in Ocala where I led the company’s rebrand. This was a project I was deeply passionate about as the world of Disney Princesses holds deep sentimental value for me. Pouring all my love and magic into this rebrand!

The Problem: Once Upon a Party lacked a visual identity, with the only existing brand element being the logo, and consistent social media presence.

The Solution: I created new brand guidelines, creating a complete visual brand identity for Once Upon a Party. In addition to refreshing our social media presence, website and marketing materials.